The Tony Cohen fashion show took place on the 8th of July during the SS17 edition of Mercedes-Benz Fashion Week Amsterdam. Inspiration for this Spring/Summer collection was found in the bondage theme and the feeling of being stuck or trapped in a difficult situation. After a period of personal challenges, designer Tony Cohen celebrated the feeling of being ‘released’, with beautiful runway pieces in white and black. The softer pink items were a perfect addition to the darker artistic designs. As part of a long lasting tradition top model Kim Feenstra opened and closed the show.
Cream PR was responsible for the guest list and seating of press, editors, influencers and celebrities during this Friday night event. After the show we made sure interviews and backstage meetings were properly executed. Together with the Tony Cohen team we made sure to make it a night to remember!