As the PR agent of Tony Cohen, Cream PR assisted on a collaboration between Streetlab presenters Stijn van Vliet, Tim Senders and Tony Cohen. As part of the second season of their successful television show, Stijn and Tim tried to conquer a place as a model in the Tony Cohen show at Amsterdam Fashion Week. While visiting the Tony Cohen atelier it became clear that the starting ‘models’ had no clue how to act, walk and talk as such. Tony himself gave several tips and the guys eventually had to do an audition. After performing, Stijn was pronounced the winner and selected to walk during the show. On only one condition, he had to shave off his long hair.
During the show, which took place on Sunday the 17th of January, Stijn wore a black hoodie (covering most of his bald head), a dark blue coat and a dark green coated skinny jeans straight from the new Autumn/Winter 2016 Tony Cohen collection. He was the last one to enter the runway and his performance caused a positive stir in the audience. It was a great media stunt for both Streetlab and Tony Cohen.
Check the episode via the following link: http://www.npo.nl/streetlab/11-04-2016/KN_1680332