We kicked off for our Autumn/Winter 2016 press week on April 18. Although it is common to organize a single press day, we at Cream decided to invite the members of the press for an entire week! The press week is a great opportunity for us and our clients to connect with the best press and stylists. Our visitors were treated to delicious snacks and pie by the creative ladies at Life of Pie Amsterdam. We showed our visitors around the newly decorated showroom while enjoying some refreshments.
Starting season Autumn/Winter 2016 Cream has started a collaboration with many new brands including the Scandinavian fashion brand Mos Mosh and Dutch bag designer Loes Vrij. Next to a total of 7 new brands in the showroom, Cream is also paving the way for some PR focused specifically on men. We launched our MensRoom with several strong male focused brands and are planning to further expand this MensRoom during the season. This brand new concept will give editors, stylists and Influencers the chance to get in touch with the best men inspired fashion and lifestyle brands out there!
It was a special and very positive week in which we were visited by many people. Our contacts are active in a wide range of industries including magazines, online platforms and Social Media. During the press week we have had the opportunity to show them our products and invest in our relations on a more personal level. Here’s to another great PR season!