PR and influencer marketing for lifestyle and fashion brands.

Cream PR Collective is a no-nonsense public relations and influencer marketing agency for the lifestyle and fashion industries based in Amsterdam. Our mission is to develop paid and earned media for your brand or product in order to increa
se brand awareness, image and sales.

We act as an internal PR agency, creating innovative concepts and solutions across digital, print, television and other media. Our team’s strategies are directly aimed at meeting the marketing and sales goals of your brand or product.

Cream PR Collective dropped the old-fashioned “PR consultant” role, which focuses broadly across magazine and blog coverage for multiple clients. Instead, each member of our team is highly specialised and experienced in a specific form of media. We craft fresh, new PR strategies using our team’s diverse array of in-depth media knowledge.

Today’s media and influencer landscape demands a targeted, strategic approach with frequent contact and personalised messaging. Cream PR Collective maintains a broad network of influencers, journalists, bloggers and other key players. Always on top of what’s happening with the press, we offer specialised, targeted strategies for your brand.

Cream PR Collective is a results-driven agency that puts your bold ideas and strong visions into action. Based in Amsterdam, The Netherlands, we offer personal attention of a small team with the strength and knowledge of a large agency.

The staff that makes it all possible is Cream PR Collective’s five-member inner circle of media buffs, and our hand-picked collective of exceptional strategic partners.

Cream PR showroom  Cream PR showroom  Cream PR showroom

Cream PR Collective’s multimedia exposure includes:

Digital strategy
Effective and creative online campaigns
Influencer interaction and activation
Social media

PR strategy and brand communication
Editorial generation
Product placement
Media planning

Personality PR
Celebrity PR

Media and Events
Press trips
Event creation and production
Brand ambassadors and television

Cream PR showroom  Cream PR showroom  Cream PR showroom

Our showroom

We offer a clean, modern and professional presentation in our showroom, in a carefully chosen setting filled with inspirational brands and products. Our 350m2 showroom is situated in the creative area of Amsterdam and has grown into an authoritative source of inspiration for stylists and bloggers. Stylists, celebrities and journalists are free to visit our showroom Monday to Friday from 9h30 to 17h00.


With a background as a stylist & marketing and communication manager, director Annet Goede founded Cream PR in 1998. Driving an authentic double-decker bus, she visited the most important and relevant editorial offices each week, representing apparel, lifestyle and footwear collections from a mobile showroom.